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Huadali Homestife launches, improves global layout, focuses on accelerating China region

2024-10-16 00:00:00
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Homestife, a subsidiary of Singapore's Huadali Group, began trading on the NASDAQ capital market in the United States on October 1, 2024, with the stock code HTLM. It is managed solely by Tiger Securities Limited as the sole bookkeeper for its stock issuance.


It is reported that Huadali Group was founded by the Pan brothers of Singapore in 1976 and has grown into one of the world's largest manufacturers of soft furniture. It has a team of top designers and releases over 300 new products every year. Its products are sold in more than 60 countries and regions worldwide, with over 6000 sales outlets and a globally integrated industrial chain. Huadali Group has its own leather factory and 11 major production bases in China, Italy, India, Vietnam, and other countries. The Italian factory is a larger scale factory that has been planned to be put into use this year since last year and has been fully newly built; The factories in India and Vietnam will also be newly built and put into operation in 2023. Huadali has always been a key exhibitor in major exhibitions around the world, and in the past two years, it has upgraded its scale and frequency. Taking 2024 as an example, it participated in exhibitions such as Cologne in Germany, AIS in the UK, Dachuan in Japan, CIFF Guangzhou in China, Minerva in the UK, AISINDX Furniture Exhibition, High Point Exhibition in the US, Brussels Exhibition, CIFF Shanghai in China, and MOW in Germany. As a furniture manufacturing enterprise, Huadali's global influence continues to increase and its layout is further improved. In addition, the Chinese market is also a focus of development. Huadali already has nearly 600 exclusive stores in the Chinese market, including the GALLERY brand. At the just concluded CIFF China Shanghai exhibition in September, Huadali's booth, with a super large area of nearly 5000 square meters, became the largest single company among the participating companies and brands.


The China region is the fastest-growing market for Huadali in recent years, and as a key strategic planning area for the group, according to Liu Zhengrong, the president of Huadali Group in China, since 2020, Huadali Group has established strategic partnerships with various domestic residential channels such as Red Star Macalline, Surprisingly Home, Fusenmei, Yuexing, Xiyingmen, and Daming Palace, achieving rapid growth in stores nationwide. Currently, Huadali Group's five major brands have nearly 600 stores in the China region, with an average annual sales growth rate of over 45% from 2020 to 2023! In the past three years, the popularity and influence of the major brands under the group in the Chinese market have been greatly enhanced.


Liu Zhengrong introduced that the development of the China region will further accelerate in the future. On the one hand, by leveraging the existing layout advantages of first and second tier cities, we will continue to deepen our store layout in second and third tier cities, and compete in the sleep track outside the existing five major brand matrix. On the other hand, with the support of policies such as local government consumption voucher activities and trade in programs, the audience and consumer groups are constantly expanding. In addition, the China region will strengthen entertainment marketing, sports marketing, and new media marketing, and collaborate with overseas chambers of commerce such as the Italian Chamber of Commerce and the German Chamber of Commerce to continuously expand brand influence.


Industry experts commented that Huadali has great potential for development in the furniture industry. The group has obtained testing and certification from 14 authoritative institutions worldwide, including Lloyd's Register, BLC Leather Certification Center, Swiss General Store, and FSC Forest Quality Management Committee. In addition, we have been awarded the "Home Green Environmental Protection Leading Brand" and "Sustainable Green Contribution Brand" awards and honors by the China Quality Certification Center. We are an internationally responsible enterprise in the field of green environmental protection!


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